Offline marketing means any type of marketing not done through the internet, this was typically the means of advertising before the use of the internet. So much marketing happens online that it’s easy to forget how powerful offline interactions can still be. Using online strategies is not the only way to drive people to your website you can also use offline strategies.

6 tips on how a website can support your offline marketing efforts:

• Put you website on you business cards: Every business should have a business card that includes the website. Anytime you meet someone who may be a good fit for what your company does, you can offer the prospect a business card so they will have easy time knowing where to go to check you out.
  
• Put your website on freebies: Freebies refers to items or services that are given away for free, usually as part of a promotion, marketing campaign, or special offer. Businesses often use freebies to attract new customers, encourage purchases. If a branded product has your website on it and it ends up in the hands of someone who needs the kind of services you offer, they will just know where to look. It’s one way to keep your website in people’s minds and make it much easier to find.
  
• Attend relevant conferences: Attend industry meetings, it is a way of staying updated and setting networking opportunities. Being able to talk about your business physically to a prospect can be very powerful. If you have you business card of a give away product you can share, they are more likely to check the website out when they are free.
  
• Present at events and organizations in your community: Conduct research for relevant events and organizations that happen in your own city. If there is a topic of your specialization that would be valuable to the audience there, propose a presentation to them as well. It gives you a chance to promote your website by mentioning it during the presentation, you can decide to share your business cards and freebies to make it easy for them to find the site later.
  
• Support local organizations: Look for other organizations in your town that take sponsorships or will mention your website in thanks for donation. It might be through mentions on the local public radio station or your logo and website on the program for a fundraiser for a good cause, it helps in driving more people to your website.
  
• Publish press releases: Press releases are great way to spread news and updates about your business in the appropriate channels. Give your customers, clients and followers important updates to you products and services.

You can advertise in a variety of ways and this applies to both online and offline strategies. Follow these creative ideas for more creative and effective offline marketing strategy. Don’t forget, combine both offline and online marketing strategies for best results.